Walmart Inc. (NYSE:WMT) is aggressively increasing discounts to combat rising costs from tariffs, as the retail giant sees middle and lower-income shoppers altering their spending habits in response to higher prices.
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Walmart Protects Shoppers From Inflationary Pressures
The company is leaning into its price leadership to protect consumers from inflationary pressures.
It now features approximately 7,400 price rollbacks, an increase of about 2,000 from the previous quarter, with rollbacks in the grocery category up 30% compared to last year.
CEO Doug McMillon affirmed the strategy on the company’s earnings call, stating, “given tariff-related cost pressures, we’re doing what we said we would do. We’re keeping our prices as low as we can for as long as we can”. This offensive strategy aims to solidify the market share gains the company has seen across all income groups.
Middle And Lower Income Groups Bear The Brunt
Management noted that while consumer behavior has been generally consistent, there are clear signs of pressure.
“Not surprisingly, we see …