- Gut health, women’s health, beauty-from-within to remain leading categories
- Powders and capsule formats expected to grow, gummy experience notable decline
WEST CALDWELL, N.J., July 10, 2025 (GLOBE NEWSWIRE) — Vitaquest International, an industry-leading contract development and manufacturing organization (CDMO), predicts that plant-based proteins and nootropics will be among the fastest-growing supplement categories in the year ahead. That insight comes from the company’s newly released Top 2026 Dietary Supplement Trends report. This marks the third consecutive year Vitaquest has published its annual trends forecast, and the first 2026 trends report released by a CDMO. Other key growth areas identified include sports nutrition, gut health, longevity, women’s health and hydration.
“With category growth in these areas and rising demand for advanced delivery forms, the market is becoming both more innovative and competitive,” says Patrick Brueggman, President and Chief Executive Officer of Vitaquest. “Increasingly informed consumers favor products combining efficacy, transparency, and convenience. By aligning product development with emerging science, evolving consumer preferences, and validated quality standards, companies can position themselves for success in the next wave of supplement innovation.”
Plant-based proteins
Several factors are driving interest and growth in the plant-based protein supplements market. They are ideal for vegans and vegetarians and offer a more sustainable alternative to animal-derived proteins due to their lower environmental impact. Plant-based proteins also tend to have lower allergenic potential, making them a favorable option for individuals with sensitivities to dairy or other common allergens. Pea and rice are the most widely used plant-based proteins and are expected to benefit from the growing interest in this category.
Nootropics
Formulated to enhance memory, focus, and overall brain function, nootropic supplements are increasingly popular among consumers interested in boosting their mental performance. Widely used nootropics include Rhodiola rosea, Bacopa monnieri, and Lion’s Mane mushroom. Rhodiola rosea helps the body maintain balance, and adapt to physical, emotional, and environmental stressors. Research has shown that daily use of Bacopa monnieri leaf extract helps with age-related absentmindedness and promotes healthy memory. Meanwhile, studies have shown that …