CSR Initiative in association with Indian Cyber Crime Coordination Centre (I4C)
Mumbai, 13 August 2025: Federal Bank today flagged off the 2nd phase second phase of its nationwide cybersecurity awareness initiative for this FY, #TwiceisWise at its BKC office in Mumbai.
Twice is Wise was first initiated in 2021. This awareness initiative is a Corporate Social Responsibility (CSR) initiative of the Bank, and is being rolled out in association with the Indian Cybercrime Coordination Centre (I4C), under the Ministry of Home Affairs.
The pre-Independence Day event carried the theme “Freedom from Fraudsters”, to empower citizens with the knowledge and tools to protect themselves from financial cyber frauds.
The launch was graced by Sanjay Shintre IPS, Deputy Inspector General of Police – Maharashtra Cyber Cell, Nishant Kumar, Director, Indian Cyber Crime Coordination Centre (an initiative of Ministry of Home Affairs), and executives from Federal Bank including K V S Manian – MD & CEO, Venkatraman V, Executive Director, Bincy Cherian, Senior Vice President & Chief of Internal Vigilance, MVS Murthy, Chief Marketing Officer and Rishi Jha, Senior Vice President & Zonal Head, Mumbai.
K V S Manian, MD & CEO, Federal Bank during the flag off said “In this digital age, a single click can inadvertently lead to fraud. Therefore, taking a moment to pause is our best defence.
Through ‘Twice is Wise,’ we urge everyone to stop, verify, and think again before acting online. At Federal, we see it as our responsibility to empower every customer to stay safe in the digital world. Always remember, a few extra seconds can save us all from a lifetime of regret.”
“Public awareness is the most powerful weapon against cybercrime. At I4C, we believe that informed citizens can prevent countless digital frauds by staying alert and acting wisely.
We are glad to associate with Federal Bank’s ‘Twice is Wise’ campaign, which reinforces the critical habit of thinking twice before responding to suspicious requests, sharing sensitive information or letting bank accounts misused.
We extend our best wishes for the campaign’s success in empowering people to stay safe in the digital world.” said Rajesh Kumar, CEO, Indian Cyber Crime Coordination Centre (I4C).
At the event, Mr Venkatraman V, Executive Director launched the official #TwiceisWise anthem, aimed at making cyber safety messages easy to remember and share. The anthem video, created by Federals is now live on Federal Bank’s official YouTube channel and can be viewed here: https://youtu.be/00gWXnIXEUw?si=SB48b4lW0VK906HD
The first phase of #TwiceisWise campaign for this FY was successfully conducted in Kerala at the beginning of the year, reaching over 65 lakh citizens in just 20 days. The second phase for this FY, launched today, will run for six months across 17 cities in 11 states, engaging people through radio campaigns, roadshows in 17 cities, awareness programs at 85 schools & colleges, social media & digital campaigns
In the second phase, cities covered include Delhi, Mumbai, Pune, Nagpur, Kolhapur, Ahmedabad, Surat, Kolkata, Bangalore, Hyderabad, Vizag, Hissar, Jalandhar, Karnal, Chennai, Coimbatore, Madurai.
In 2025 alone, the nation witnessed nearly 12 lakh cybercrime cases, involving losses exceeding ₹12,000 Crore. As per various studies, these numbers are expected to grow by at least 15% year-on-year. The rise is attributed to both increasing incidents of cyber fraud and improved reporting via the toll-free helpline 1930 and the cybercrime.gov.in portal, established by I4C.
While financial institutions continue to strengthen system-level controls, experts agree that public awareness remains a significant critical factor in preventing cyber fraud.
Federal Bank urges all citizens to dial 1930 immediately to report a cybercrime. Quick reporting can help block transactions leading to prevention of further loss and recovery.
About Federal Bank
Federal Bank (NSE: FEDERALBNK) is a leading Indian private sector bank with a network of around 1591 banking outlets and 2093 ATMs/Recyclers spread across the country, and the Bank’s total business mix (deposits + advances) stood at ₹ 5.29 Lakh Crore as on 30th June 2025.
Capital Adequacy Ratio (CRAR) of the Bank, computed as per Basel III guidelines, stood at 16.03 % as on 30th June 2025. Federal Bank has Representative Offices in Dubai and Abu Dhabi that serve as a nerve centre for Non-Resident Indian customers in the UAE.
The Bank also has an IFSC Banking Unit (IBU) in Gujarat International Finance TecCity (GIFT City). Federal Bank is transforming itself, keeping its principles intact, into an organisation that offers services beyond par. It has a well-defined vision for the future as a guidepost to its progress.
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