Martı, Turkey’s leading ride-hailing platform, has committed 20% of its cash reserves to crypto assets, starting with Bitcoin (CRYPTO: BTC), CEO Oğuz Alper Öktem announced on Wedjesday.
The move positions Martı among a growing list of global companies incorporating digital assets into their treasury management strategies.
“We view digital assets as a long-term store of value,” Öktem said. “Our aim is to preserve the purchasing power of cash that is not allocated to operational spending.” He also emphasized that Martı’s core transportation operations and growth plans remain fully funded and unaffected by the crypto allocation.
Martı becomes the first prominent Turkish mobility company to publicly announce Bitcoin holdings as part of its treasury policy.
The …