Eric Trump and Donald Trump Jr. joined a Nasdaq bell-ringing ceremony in Times Square on Wednesday, celebrating a major development for World Liberty Financial, the crypto firm they co-founded.
What Happened: Nasdaq CEO Adena Friedman described the partnership as a milestone that could place the company at the forefront of decentralized finance, Bloomberg reported.
The $1.5 billion arrangement marks a significant departure from traditional corporate crypto strategies, bypassing established digital assets in favor of World Liberty’s WLFI token, a project not yet listed on centralized exchanges.
Co-founders, including the sons of Trump envoy Steven Witkoff, say they are working toward making the token tradable.
The deal will see a little-known Las Vegas company, ALT5 Sigma Corp.(NASDAQ:ALTS), transition from its fintech and biotech roots into a major holder of WLFI tokens, acquiring 7.5% of total supply.
Before the announcement, ALT5’s market value was under …