Delray Beach, FL, April 04, 2025 (GLOBE NEWSWIRE) — The US Customer Data Platform Market is expected to reach USD 6.4 billion in 2028 from USD 1.9 billion in 2024, at a CAGR of 35.9% during the forecast period, according to a new report by MarketsandMarkets™. The US Customer Platform Market is driven by the increasing importance of AI-driven customer insights, personalization, and the rise of composable CDPs. However, the transition to cookieless advertising disrupting US digital marketing and the high cost of implementing CDPs could hamper market growth.
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List of Key Companies in US Customer Data Platform Market:
- Oracle Corporation (US)
- SAP SE (Germany)
- Adobe Inc. (US)
- Twilio (US)
- Microsoft Corporation (US)
- SAS Institute (US)
- Teradata (US)
- Cloudera (US)
- Tealium (US)
- Acquia (US) … and more
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The professional services segment accounted for the largest share by service segment in the US customer data platform market in 2024.
By service, the US customer data platform market is categorized into managed services and professional services. The professional services are further sub-segmented into consulting services, system integration & deployment services and support & maintenance services. Professional Services became the largest segment in the US Customer Data Platform market due to increasing demand for specialized expertise. Many US enterprises, especially in BFSI, retail, and healthcare, are adopting Composable CDPs, requiring custom architecture design, API integrations, and …