TORONTO, April 10, 2025 (GLOBE NEWSWIRE) — The TCS Toronto Waterfront Marathon is pleased to announce their 2024 Economic Impact Study, which reinforces the role of major events in positioning Toronto as a world-class city and a hub of homegrown tourism. The TCS Toronto Waterfront Marathon generated $50.3 million in economic impact for the City of Toronto, $56.3 million in Ontario economic activity, and welcomed tens of thousands of visitors from across Canada and around the world. The TCS Toronto Waterfront Marathon is organized by Canada Running Series (CRS) and Tata Consultancy Services (TCS) has been the title sponsor and official IT services and technology consulting partner of the event since 2022.
The TCS Toronto Waterfront Marathon is Canada’s largest marathon and highlights how Canada’s identity as a global community is reflected in its local events by fostering inclusivity, collaboration, and sustainability initiatives. With over 30,000 participants and 150,000 spectators, the race weekend filled hotels, restaurants, and businesses across the city, proving that major Canadian events remain a powerful draw for both domestic and international travelers. The marathon contributed $23.2 million to the city’s GDP and supported 349 jobs in 2024 alone, a testament to the lasting impact of investing in events that celebrate our communities.
“Canada has always been a meeting place of cultures, and our marathon embodies that spirit through the strong community built by our participants. Racers from over 70 countries come together bringing their stories, families, and energy to our city, all united in the spirit of sport and philanthropy,” said Charlotte Brookes, Canada Running Series. “This event is proof that local tourism is thriving, and that our global connections strengthen us at home.”
2024’s event brought in over 66,000 out-of-town visitors, accounting for nearly …