BOSTON, April 08, 2025 (GLOBE NEWSWIRE) — As new U.S. tariffs take effect, the cost of laptops, smartphones, and other electronics could increase by up to 11%, according to a Joint Economic Committee analysis. With prices climbing, consumers are adapting—seeking deeper discounts, comparing prices across multiple retailers, and timing purchases around major sales events.
A new Ecommerce Pulse Report from Salsify and the Digital Shelf Institute (DSI), based on a survey of over 1,000 shoppers in the U.S. and U.K., highlights how economic pressures are reshaping purchasing habits. Fifty-three percent of shoppers plan to buy electronics during major sales events like Amazon Prime Day, Target Circle Week, and Walmart Deals, reinforcing that promotional pricing will be a critical driver of sales. Meanwhile, 44% of shoppers compare prices across at least three retailers before purchasing, making price competitiveness essential for brands looking to retain sales.
Shoppers Are More Strategic—And Brands Must Adapt
Electronics remain a top purchase category for consumers, but the way shoppers research and buy is evolving faster than ever. According to the Ecommerce Pulse Report:
- Mobile Shopping is the Default – 59% of consumers shop via smartphone, making seamless mobile-first experiences critical for brands looking to capture digital sales.
- Shoppers Are Expanding Beyond Amazon – 54% of consumers regularly shop across multiple marketplaces, emphasizing the need for pricing consistency, optimized content, and a …