Delray Beach, FL, Oct. 01, 2025 (GLOBE NEWSWIRE) — The global sugar substitutes market is rapidly evolving, driven by health-conscious consumers, technological advancements, and rising demand for low-calorie food and beverages. According to recent report, published by MarketsandMarkets, the global sugar substitutes market is estimated at USD 23.56 billion in 2024 and is projected to reach USD 29.90 billion by 2029, growing at a CAGR of 4.9% during this period.
Why Sugar Substitutes Are Gaining Popularity
Consumers today are more informed than ever about their nutritional needs. The rising prevalence of health conditions such as diabetes and prediabetes is pushing people to look for healthier alternatives to sugar. For instance, the US Department of Health & Human Services (2022) reports that 37.3 million Americans have diabetes, and 96 million adults have prediabetes. This growing health awareness is driving demand for sugar substitutes, which help in weight management and blood sugar control.
Innovation and Opportunities
The sugar substitutes market is seeing significant opportunities through research and development, particularly in sweeteners designed for diabetic wellness. With over 10.5% of adults worldwide living with diabetes—a number projected to increase to 783 million by 2045—companies are innovating sweeteners such as stevia, monk fruit, and aspartame that offer minimal impact on blood sugar levels. Regulatory support and rising consumer preference for healthier options make these alternatives a promising avenue for growth, product diversification, and global expansion.
Trends Driving Market Growth
Several trends are fueling the expansion of sugar substitutes:
- Clean Label Demand: Consumers increasingly prefer natural ingredients without artificial additives, prompting manufacturers to innovate with plant-based sweeteners.
- Technological Advancements: High-intensity sweetener extraction and refinement are becoming more efficient and cost-effective.
- E-commerce and Health-Focused Retail: …