Shriram-MUFG deal may test rules on non-compete fee for promoters by ET Markets | January 13, 2026 6:03 am | Indian Stocks, Market, News The non-compete payment —amounting nearly 5% of the deal value—is intended to prevent Shriram Ownership Trust (SOT), the promoter entity, from launching a rival lending business under the Shriram brand or any other name.