Shringar House of Mangalsutra IPO opens tomorrow; GMP at 13%. Should you subscribe?

Shringar House of Mangalsutra’s Rs 401 crore IPO opens September 10–12, priced at Rs 155–165. The Mumbai-based brand, specializing in premium mangalsutras, aims to fund working capital and expansion across 42 cities. Strong grey market demand signals investor interest, while rising organized jewellery trends and robust revenue growth support long-term prospects.