Cryptocurrency-based prediction platform Polymarket is looking to penetrate the Chinese market, despite the country’s stringent prohibitions on online gambling.
Polymarket Targets Asian Giant For Growth
Polymarket has recruited Mandarin-speaking employees and is offering bets related to the Lunar New Year to appeal to Chinese users, reported Rest of World, a technology-focused publication.
Justin Yang, who oversees Polymarket’s market entry strategy in Asia, said China has become a “very important geography for” the company.
Yang said Polymarket introduced several China-centric markets based on users’ feedback, including those tied to the Spring Festival Gala, which is broadcast annually on the eve of the Chinese New Year.
Exclusive Bets On China’s Spring Festival
One such market, “Which robot dancer brands will feature at the 2026 Spring Festival Gala?” recorded …