New York, July 03, 2025 (GLOBE NEWSWIRE) — Optimove, the creator of Positionless Marketing and the #1 Player Engagement Platform in iGaming, today announced record-setting growth, projecting more than double new iGaming clients added in 2025 alone. The surge comes on the heels of the launch of Optimove Ignite+, a program designed to accelerate growth for emerging iGaming and sports betting operators, and the acquisition of Adact, a no-code gamification platform that has quickly become a differentiator in the market.
Optimove Ignite+ More than Doubles New Client Acquisition
Launched in January, Optimove Ignite+ has fueled unprecedented momentum with emerging iGaming and Sports Betting operators. The program delivers exclusive access to Optimove’s #1 Player Engagement Platform along with prebuilt campaigns, CRM guidance, and industry benchmarking to help emerging iGaming and sports betting brands scale faster and smarter.
Gamification Demand Surges After Adact Acquisition
Following the acquisition of Adact, a leading no-code gamification platform, Optimove has seen an immediate uptake among operators of all sizes. Adact furthers Optimove’s Positionless Marketing capabilities by allowing marketers to build interactive gamified experiences including lotteries, quizzes, prediction games, and branded mini games without writing a single line of code. Adact has become Optimove’s fastest growing product acquisition based on client adoption and pipeline generated.
“Being able to integrate Adact’s gamification …