Minneapolis-St. Paul, Minnesota, Sept. 04, 2025 (GLOBE NEWSWIRE) — Proprietary Giftster data shows the first half of 2025 saw strong growth in non-holiday gifting activity.
Giftster has millions of members creating and sharing gift wish lists, year-round, and members mark items “purchased” that they intend to gift. Looking at these numbers reveals what we see as high intention to give during the off-season part of the year.
Wish lists aren’t just for birthdays or Christmas—they’re tools for everyday connection. That shift holds a huge opportunity for retailers and marketers.
Why This Non-holiday Gift Trend Matters
- Unscheduled moments = new revenue streams. Most brands focus 90% of their energy on 10% of the year. But 25% of gifting now happens off-calendar. That’s space a …