NDTV Profit Launches The Hook: Where Brands, Culture, And Attention Meet by NDTV Profits | May 22, 2026 6:14 pm | Latest Posts, Market, Trending News The Hook will start streaming soon as a fortnightly digital-first show with a television episode on NDTV Profit, amplified across NDTV’s digital and social platforms through short-form clips and select deep dives.