WASHINGTON, May 06, 2025 (GLOBE NEWSWIRE) — Key Highlights
- Twenty-nine percent of real estate agents reported that staging their sellers’ homes received a 1% to 10% increase in the dollar value offered.
- When homes were staged, 30% of home sellers’ real estate agents observed slight decreases in time on the housing market, while 19% noted a significant reduction in selling time.
- Staging the living room was most important for home buyers (37%), followed by the primary bedroom (34%) and kitchen (23%). Among home sellers, the most commonly staged rooms were the living room (91%), primary bedroom (83%), dining room (69%) and kitchen (68%).
Nearly three out of 10 (29%) real estate agents reported that staging their sellers’ homes led to a 1% to 10% increase in the dollar value offered, and almost half (49%) of home sellers’ agents observed that home staging reduced the time homes spent on the market, according to the National Association of Realtors® 2025 Profile of Home Staging.
The report reveals the role home staging plays in real estate transactions, including the perspectives of home buyers’ and sellers’ agents, the influence of television shows and home buyer expectations.
Sixty percent of home buyers’ real estate agents cited that home staging had an effect on some home buyers but not always. Meanwhile, 26% of agents said home staging had an effect on most buyers’ view of the home, and only 12% indicated that home staging had no effect on home buyers’ views.
A majority (83%) of home buyers’ real estate agents said staging a home made it easier for a buyer to envision the property as their future home. Home buyers’ agents reported that staging would positively impact the home value if it was decorated to match buyers’ tastes (32%), and buyers were more willing to walk through a home they saw …