Mumbai, 08 August 2025: Motilal Oswal Mutual Fund has launched a festive campaign celebrating Raksha Bandhan that highlights the emotional bond between siblings while drawing a thoughtful parallel between traditional rituals and disciplined financial habits like Systematic Investment Plans (SIPs).
Set in a relatable middle-class household, the film captures the heart-warming banter between a doting mother and her inquisitive son, highlighting a witty yet emotional contrast between an annual ritual of love and a monthly habit of investing – Systematic Investment Plans (SIPs).
The film starts with a light-hearted exchange as a mother urges her son, busy at his laptop, to get ready for Rakhi. When he cheekily insists that updating his SIPs takes priority, she smiles and reminds him that just as disciplined SIPs can help build wealth over time, annual rituals like Raksha Bandhan grow love.
Exploring the beautiful coexistence of timeless traditions and modern money habits, the campaign reinforces a simple truth: discipline plays an important role in nurturing both emotional bonds and financial journeys.
“This is more than just another festive ad,” said Sandeep Walunj, Group Chief Marketing Officer, Motilal Oswal Financial Services. “It’s a reminder that the rituals we often take for granted, both emotional and financial, have the power to quietly shape our future.
And what better occasion than Raksha Bandhan to celebrate the wealth of relationships? Whether it’s our rituals, relationships or investments, it’s the everyday discipline that supports their growth over time.”
Aditya Singh, AMC Marketing Lead, added, “We want to make SIPs feel as essential to our lives as the bonds we celebrate – making investing a natural part of everyday life, not a financial chore.
This campaign reflects that sentiment – whether it’s tying a rakhi or starting an SIP, such small, thoughtful acts help us secure the future with a strong knot – one tied with love, protection, and enduring stability. At the heart of both is discipline – and it’s this discipline that plays a key role in building stronger relationships and creating long-term financial habits.”
The Raksha Bandhan campaign will air across digital platforms, OTT, and key television networks through the festive season, reinforcing Motilal Oswal’s commitment to culturally rooted storytelling combined with responsible financial messaging. Watch the film and rediscover the beauty of disciplined love and responsible investing:
Motilal Oswal wishes you a very Happy Raksha Bandhan. May discipline grow the wealth of love.
MOAMC Team:
- Sandeep Walunj – Group Chief Marketing Officer, MOFSL
- Aditya Singh – Marketing Lead, MOAMC
- Abhay Godbole – Head of Creative and Communication Excellence, MOFSL
- Kartik Shinde – Senior Manager, Marketing, MOFSL
- Milind Khose – Manager, Marketing, MOAMC
Agency Details:
Production House: FeelGood Production
- Director: Nitin Mali
- Business Head: Rupali Pithwa
About Motilal Oswal Asset Management Company
Motilal Oswal Group possesses legacy in equities for over 3 decades. Motilal Oswal Asset Management Company Ltd. (MOAMC) is registered with SEBI as the Investment Manager for Motilal Oswal Mutual Fund.
It was incorporated on November 14, 2008. It provides Investment Management and Advisory Services to investors based within and outside India and having AIF’s, Portfolio Management Services business and Mutual Funds.
Disclaimer:
This publication is pursuant to Investor Education and Awareness Initiative by Motilal Oswal Mutual Fund. This shall not be construed as offer to invest in any financial product or Scheme. The objective of this publication is restricted to informational purposes only. All investors have to go through a one-time KYC (Know Your Customer) process. For further details on KYC, Change of address, phone number, bank details etc. list of SEBI registered Mutual Funds and redressal of complaints including details about SEBI SCORES portal, visit link https://www.motilaloswalmf.com//New_Page/KYC-and-Redressal-of-Complaints/9. SMART ODR portal, visit link https://smartodr.in/login. Investors should invest only with SEBI registered Mutual Funds details of which can be verified on the SEBI website under “SEBI Intermediaries/ Market Infrastructure Institutions.
Mutual Fund investments are subject to market risks, real all scheme related documents carefully.
The post Motilal Oswal Mutual Fund (‘MF’) launches Raksha Bandhan campaign with a Refreshing take on Rituals, Relationships, and Returns appeared first on Trade Brains.