Mumbai, August 13, 2025 — Motilal Oswal Mutual Fund has unveiled a special Independence Day campaign that honours India’s spirited pursuit of freedom while drawing a parallel to the increasingly important journey towards self-reliance and financial independence.
The film captures a warm exchange between a retired brigadier grandfather and his 20-something grandson. As they reminisce over their family legacy of freedom fighters and soldiers, the conversation shifts to the challenges of the present generation – staying relevant in the age of AI, fulfilling dreams despite the rising cost of living, and securing financial independence.
Through warmth, humour, and heart-touching wisdom, the grandfather passes on not just potent advice, but also a plan for the future – Systematic Investment Plans (SIPs) – reminding us that while the meaning of freedom may evolve, the pursuit to achieve it remains timeless.
Exploring emotions of pride, nostalgia and inspiration, the campaign connects the values that shaped our nation with the principles that can guide one’s financial journey.
“Independence is multi-dimensional,” said Sandeep Walunj, Group Chief Marketing Officer, Motilal Oswal Financial Services. “For our ancestors, the meaning of independence was different, and for today’s youth, it remains equally relevant, but now it’s about achieving personal and financial freedom. This campaign is our tribute to the ongoing human pursuit of freedom and a salute to those who plan their goals with determination, discipline, and self-reliance.”
Aditya Singh, Marketing Lead, Motilal Oswal Asset Management Company, added: “This campaign reinforces that freedom is not a one-time milestone, but an ongoing journey.
Every generation faces its own challenges, and each needs the right tools to address them. With a disciplined mindset, planning, and smart investing, we can work towards our own version of independence – whether personal or financial.”
The Independence Day campaign aligns with Motilal Oswal Mutual Fund’s commitment to empowering investors through research-driven strategies, disciplined processes, and a focus on long-term growth opportunities.
Watch the film and rediscover the meaning of freedom and wealth: LINK: https://www.youtube.com/watch?v=0KIRd38lhK4 Motilal Oswal wishes you a Happy Independence Day!
MOAMC Team:
- Sandeep Walunj – Group Chief Marketing Officer, MOFSL
- Aditya Singh – Marketing Lead, MOAMC
- Abhay Godbole – Head of Creative and Communication Excellence, MOFSL
- Kartik Shinde – Senior Manager, Marketing, MOFLS
- Milind Khose – Manager, Marketing, MOAMC
Agency Details:
- Production House: FeelGood Production
- Director: Nitin Mali
- Business Head: Rupali Pithwa
About Motilal Oswal Asset Management Company
Motilal Oswal Group possesses legacy in equities for over 3 decades. Motilal Oswal Asset Management Company Ltd. (MOAMC) is registered with SEBI as the Investment Manager for Motilal Oswal Mutual Fund. It was incorporated on November 14, 2008. It provides Investment Management and Advisory Services to investors based within and outside India and having AIF’s, Portfolio Management Services business and Mutual Funds.
Disclaimer:
This publication is pursuant to Investor Education and Awareness Initiative by Motilal Oswal Mutual Fund. This shall not be construed as offer to invest in any financial product or Scheme. The objective of this publication is restricted to informational purposes only. All investors have to go through a one-time KYC (Know Your Customer) process. For further details on KYC, Change of address, phone number, bank details etc. list of SEBI registered Mutual Funds and redressal of complaints including details about SEBI SCORES portal, visit link https://www.motilaloswalmf.com//New_Page/KYC-and-Redressal-of-Complaints/9. SMART ODR portal, visit link https://smartodr.in/login. Investors should invest only with SEBI registered Mutual Funds details of which can be verified on the SEBI website under “SEBI Intermediaries/ Market Infrastructure Institutions.
Mutual Fund investments are subject to market risks, read all scheme related documents carefully.
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