Philip Morris International Inc. (NYSE:PM) stock rose Friday after the company reported fourth-quarter fiscal 2025 results.

The company pointed to strong smoke-free momentum and a record Marlboro share while outlining upbeat earnings and growth targets.

Quarterly Metrics

Philip Morris reported fourth-quarter adjusted earnings per share of $1.70, in line with the Street view. Quarterly sales of $10.362 billion (+6.8% year over year) missed the Street view of $10.440 billion.

“We achieved another remarkable year of results in 2025, with a fifth consecutive year of volume growth, net revenues surpassing $40 billion, including close to $17 billion from our smoke-free business, and very good operating margin expansion,” said Jacek Olczak, Group CEO PMI.

On the earnings call, Olczak said the business is “increasingly smoke-free,” with 27 markets now exceeding the 50% net revenue milestone, including South Korea, Poland, Italy, Romania, and the U.S., which is also one of eight markets above 75%. He added that in the …

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