Synopsis: Madhuveer Com 18 partners with LG Electronics India, launching JOJO TV on LG Channels for free on smart TVs. Stock surges 6.7%. Will global reach boost viewership?
The company announced that JOJO Limited has entered a partnership with LG Electronics India Limited. This move marks a significant step in expanding its content distribution network.
Madhuveer Com 18 Network’s Limited’s stock, with a market capitalisation of Rs. 553 crores, rose Rs. 229.65, up 6.7 percent from its previous closing price of Rs. 215.10. Furthermore, the stock over the past year has given a negative return of 8.5 percent.
Moreover, the collaboration signals long-term growth potential through wider audience reach. The development also strengthens confidence in the company’s evolving media strategy. JOJO Limited has launched its dedicated channel, “JOJO TV,” on the LG Channels platform. The channel is now live on LG Smart TVs without any subscription requirement.
Additionally, the channel is accessible at Channel No. 379 across multiple regions. This allows seamless access for users directly through their television sets. The move eliminates dependency on app-based streaming and enhances convenience for viewers. Consequently, it places JOJO content directly in living rooms worldwide.
The partnership enables JOJO to move beyond its existing OTT platform. It now integrates into LG’s connected TV ecosystem, offering broader content distribution. Furthermore, this shift strengthens its transition from a regional streaming service into a connected TV brand. The company’s Gujarati-focused content now reaches global audiences.
This expansion reflects a strategic effort to scale across multiple digital screens. It also aligns with evolving viewer preferences toward smart TV consumption. The company views this partnership as a key driver of audience growth and brand visibility. It expects improved distribution scale over the long term. Moreover, the integration with a widely used smart TV platform enhances global exposure. This supports JOJO’s ambition to become a global digital entertainment brand.
Overall, the development positions the company for sustained growth across connected ecosystems. Investors, therefore, are closely watching its next phase of expansion.
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