Lululemon Athletica, Inc. (NASDAQ:LULU) stock dropped Friday morning after the athleisure giant released a revised forecast alongside its second-quarter earnings, revealing that its annual profit and revenue expectations fell well below Wall Street estimates. 

Tariffs Hit Lulu Hard

On the company’s earnings call, Lululemon executives described a major financial challenge as the impact of U.S. tariffs and the recent removal of the de minimis exemption threatens to erode profits by approximately $240 million. 

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The de minimis exemption previously …

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