Austin, TX, USA, Oct. 01, 2025 (GLOBE NEWSWIRE) — Custom Market Insights has published a new research report titled “Health Economics and Outcomes Research HEOR Services Market Size, Trends and Insights By Service (Economic Modelling/ Evaluation, Real-World Data Analysis and Information Systems, Clinical Outcome, Market Access Solutions and Reimbursement, Others), By Service Provider (Consultancy, Contract Research Organizations (CROs)), By End-use (Healthcare Providers, Healthcare Payers, Biotech/Pharma Companies, Government Organizations, Others), and By Region – Global Industry Overview, Statistical Data, Competitive Analysis, Share, Outlook, and Forecast 2025 – 2034“ in its research database.
“According to the latest research study, the demand of the global HEOR Services Market size & share was valued at approximately USD 1.7 Billion in 2024 and is expected to reach USD 1.9 Billion in 2025 and is expected to reach a value of around USD 8.5 Billion by 2034, at a compound annual growth rate (CAGR) of about 13.5% during the forecast period 2025 to 2034.”
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Overview
According to industry experts at CMI, the HEOR services market is witnessing steady growth due to the growing interest of pharmaceuticals, biotechnology, healthcare providers, and payer organizations in the adoption of the services. The world leaders in the industry, including IQVIA, Parexel, ICON plc, and Syneos Health, are investing in data solutions with advanced analytics, real-world evidence platforms, and AI-enabled solutions.
North America prioritizes strict adherence to regulations and robust healthcare infrastructure, while Europe concentrates on cost-effective research, sustainability, and healthcare efficiency initiatives. The Asia-Pacific market is the rapidly developing market driven by the growth of healthcare, increased investments in R&D, and favorable government policies. The partnerships between service providers, research organizations, and regulatory agencies are becoming strategic and stronger in terms of innovation, better patient-centric outcomes and competitiveness on the international level.
Key Trends & Drivers
- Shifting Focus Towards the Benefits of Value Healthcare: The healthcare industry is increasingly linking service payment to patient outcomes, not just the services rendered. trend focuses deeply on the treatment’s costs, quality, and effectiveness. HEOR services support biopharma companies in establishing the clinical and economic worth and the broader social impact of drugs and medical devices. The increasing demand for HEOR services stems from payers and healthcare providers needing health economic data to support their reimbursement and pricing strategies. In the pursuit of sustainability and patient-centered values, HEOR is increasingly used in resource allocation in health systems to support the rising demand for evidence-based approaches from governments and health insurers.
- Increased Use of Real-World Evidence (RWE): Real-world evidence (RWE) is crucial in illustrating the long-term safety and effectiveness, as well as the economic impact, of any healthcare intervention. Even the FDA and EMA are beginning to use RWE in decision-making processes that go beyond standard clinical trials. HEOR services help companies enter the market by gathering and studying data from electronic health records, patient registries, wearables, claims databases, and other sources to get a complete view of how patients do in real life. This not only facilitates market access but also enhances RWE-driven post-launch surveillance, pricing, and comparative effectiveness studies. The increased confidence in RWE for regulatory submission and reimbursement approval to HEOR services is propelling the demand for these services in the global market. This keeps the market for them growing and is helping the HEOR market as a whole.
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- Technological Expansion in AI and Big Data Analytics: In this age, most industries are influenced by the application of AI, machine learning, and big data analytics tools. While in the past HEOR put great focus on the use of traditional methods with a great deal of manual work, current analytics technologies are capable of handling and simplifying even the most complex health care data sets. With the help of predictive modeling, simulation of patient outcomes, cost-effectiveness analyses, and the forecasting of challenges associated with market access are now possible. There is also the added advantage of AI driven platforms that foster insights in a way that High Trust stakeholders, in particular, are able to make evidence-based clinical and economic decisions with greater speed, accuracy, and transparency on complex issues. In the same way, HEOR is made more robust and dependable by seamless integration with other forms, such as IoT, cloud computing, and e-health tools. The same-day integration streamlines data collection and allows for detailed analysis. SuchThe desire to increase evidence-based strategies in healthcare drives these advancements in HEOR, posing a constant threat.port Scope
| Feature of the Report | Details |
| Market Size in 2025 | USD 1.9 Billion |
| Projected Market Size in 2034 | USD 8.5 Billion |
| Market Size in 2024 | USD 1.7 Billion |
| CAGR Growth Rate | 13.5% CAGR |
| Base Year | 2024 |
| Forecast Period | 2025-2034 |
| Key Segment | By Service, Service Provider, End-use and Region |
| Report Coverage | Revenue Estimation and Forecast, Company Profile, Competitive Landscape, Growth Factors and Recent Trends |
| Regional Scope | North America, Europe, Asia Pacific, Middle East & Africa, and South & Central America |
| Buying Options | Request tailored purchasing options to fulfil your requirements for research. |
(A free sample of the HEOR Services report is available upon request; please contact us for more information.)
Our Free Sample Report Consists of the following:
- The updated report for 2025 includes an introduction, an overview, and an in-depth industry analysis.
- Provide detailed chapter-by-chapter guidance on the Request.
- Updated Regional Analysis with a Graphical Representation of Size, Share, and Trends for the Year 2025
- Includes Tables and figures have …