NEW YORK, Sept. 17, 2025 (GLOBE NEWSWIRE) — Intent IQ, TransUnion, and Involved Media today announced the results of a campaign collaboration that showcases the power of audience amplification and the performance impact of reaching consumers across cookieless environments, including highly desirable iOS audiences. As marketers face mounting challenges due to signal loss, privacy shifts, and fragmented device ecosystems, the three companies demonstrated how combining identity resolution and high-quality audience data can restore addressability at scale and drive meaningful business outcomes.
Involved Media’s higher education client was faced with the challenge of engaging hard-to-reach audiences, including over 150 million iOS users and 70 million Safari, Firefox, and Edge desktop users. The solution included leveraging Intent IQ’s data enrichment capabilities and TransUnion’s audience data to engage users and drive performance across all consumer touchpoints. The campaign drove almost 40% more conversions from previously un-targetable environments, while delivering a Cost-per-Lead (CPL) 44% below advertiser target.
Key results include:
- +52% incremental impressions across previously unreachable, cookieless environments
- +38% more conversions attributed to cookieless audience activation
- 8% lower eCPMs on cookieless inventory compared to cookie environments
“Reaching high-value audiences in cookieless and privacy-first environments requires more than a workaround. It demands a strategic shift,” said Shukmei Wong, SVP, Omnichannel Media at Involved Media. “By collaborating with Intent IQ and TransUnion, …