Synopsis: The share of this hotel company rugged 6% after signing hotels in Ayodhya and Ujjain to expand its presence in pilgrimage tourism.
The shares of this company, which owns and operates the iconic retail brand ‘Flurys’ in addition to in-house restaurants, bars, and entertainment venues like ‘Someplace Else’ came in focus after signing new properties.
With the market capitalization of Rs 2,687.88 crore, Apeejay Surrendra Park Hotels Ltd’s shares made a day high of Rs 127.26 per share, up 6 percent from its previous day’s close of Rs 120.02 per share. The share of the company gave a negative return of 20 percent over the year.
What’s the news
Apeejay Surrendra Park Hotels is expanding its presence in the religious tourism segment with two new hotel signings in Ayodhya and Ujjain. This move aligns with its strategy to tap high-growth pilgrimage destinations and cater to rising demand for quality, design-led hospitality experiences.
The Ayodhya property will feature 56 rooms and is located close to Ram Janmabhoomi and the city’s airport. It will include dining options, a rooftop restaurant, swimming pool, gym, and banquet facilities, targeting both pilgrims and social gatherings.
The Ujjain hotel will have 64 rooms and is situated near the Mahakaleshwar Temple and key transport hubs. With dining, wellness, and leisure amenities, the property aims to offer a comfortable stay for visitors in one of India’s major spiritual destinations.
Vikas Ahluwalia stated that the company is strengthening its presence in key spiritual destinations like Ayodhya and Ujjain, marking a strategic push into pilgrimage tourism, with a focus on offering modern, high-quality hospitality experiences aligned with evolving traveller preferences while staying connected to local culture.
About the Company
Apeejay Surrendra Park Hotels Limited (ASPHL) is a leading Indian hospitality chain, established in 1967, known for pioneering luxury boutique hotels under the THE Park Hotels brand. Operating over 35 hotels and it manages brands including THE Park, Zone by The Park, and Flurys. The company holds a strong presence in upscale, design-led, and upper mid-scale segments across India.
Financial Highlights: The revenue from operations grew by 9.85 percent to Rs 188 crore in Q3 FY26, corresponding to the same quarter in the last fiscal year, with the operating margin flat at 36 percent YoY in Q3 FY26. Accompanied by a net profit decline of 21.8 percent to Rs 25 crore in Q3 FY26 from Rs 32 crore in Q3 FY25, resulting in an EPS of Rs 1.61 per share in Q3 FY26.
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