HALF-YEAR FINANCIAL REPORT OF MARIMEKKO CORPORATION, 1 January–30 June 2025: Marimekko’s net sales in the second quarter grew and operating profit improved

Marimekko Corporation, Half-year Financial Report, 14 August 2025 at 8.00 a.m. EEST

HALF-YEAR FINANCIAL REPORT OF MARIMEKKO CORPORATION, 1 January–30 June 2025: Marimekko’s net sales in the second quarter grew and operating profit improved

This release is a summary of Marimekko’s half-year financial report for the January–June period of 2025. The complete report is attached to this release as a pdf file and it is also available on the company’s website at company.marimekko.com under Releases & publications.

The second quarter in brief

• Marimekko’s net sales increased by 2 percent and totaled EUR 44.5 million (43.7). Net sales were boosted in particular by increased retail sales both in Finland and internationally. On the other hand, net sales development was weakened, as anticipated, by non-recurring promotional deliveries in Finnish wholesale sales being considerably lower than in the strong comparison period.
• Net sales in Finland grew by 3 percent as retail sales increased. International sales grew by 1 percent even with licensing income decreasing significantly, as previously estimated.
• Operating profit improved and amounted to EUR 6.3 million (6.1). Comparable operating profit totaled EUR 6.5 million (6.4) equaling to 14.6 percent of net sales (14.6).
• Operating profit was boosted by increased net sales and improved relative sales margin. On the other hand, higher fixed costs had a negative impact on operating profit.

January–June in brief

• The company’s net sales grew by 3 percent and amounted to EUR 84.1 million (EUR 81.3). Net sales were boosted especially by the growth of wholesale sales in Europe and increased retail sales in Finland. As previously estimated, net sales were weakened by non-recurring promotional deliveries in Finnish wholesale sales and licensing income being considerably below the strong comparison period.
• Net sales in Finland were on par with the comparison period as retail sales increased. International sales grew by 7 percent with both wholesale sales and retail sales increasing. In line with earlier estimates, licensing income decreased significantly.
• Operating profit totaled to EUR 10.6 million (11.2). Comparable operating profit was EUR 10.9 million (11.6) equaling to 13.0 percent of net sales (14.2).
• Weakened relative sales margin and higher fixed costs decreased operating profit. On the other hand, increased net sales supported operating profit.

Financial guidance for 2025

The Marimekko Group’s net sales for 2025 are expected to grow from the previous year (2024: EUR 182.6 million). Comparable operating profit margin is estimated to be approximately some 16–19 percent (2024: 17.5 percent). Rapid changes and uncertainties in the global trade policy, development of consumer confidence and purchasing power in the company’s main markets as well as possible disruptions in global supply chains, among others, cause volatility to the outlook for 2025.

Uncertainties related to the development of net sales and result are described in more detail in the Major risks and factors of uncertainty section of the Half-year Financial Report.

Key figures