LOS ANGELES, April 22, 2025 (GLOBE NEWSWIRE) — Today, Team One, a premier agency for affluent audiences and a thought leader in evolving premium and luxury brands for a world transformed, released its 2025 Global Affluent Collective report, “Worth Beyond Wealth.” This comprehensive study reveals a seismic shift in how the world’s most influential consumers define and pursue success, with profound implications for premium brands.
Drawing on 15 years of proprietary research into the top 10% of global household earners across 22 countries, Team One’s latest study documents a fundamental evolution from pursuing High Net Worth to pursuing High Life Worth. These culturally influential consumers increasingly measure value not by what they extract from the world, but by how they contribute to it and develop themselves in the process.
“This isn’t a trend—it’s a complete reconstruction of how success is defined by the world’s most affluent and influential consumers,” said Mark Miller, Chief Strategy Officer at Team One. “Despite increasingly uncertain times and a world where borders seem to matter more than ever, the Global Affluent Collective remains united by values that are stronger than the geographical boundaries that divide them. The most provocative finding is how they’ve moved beyond asking ‘What do …