Delray Beach, FL, Aug. 21, 2025 (GLOBE NEWSWIRE) — The global food colors market is undergoing a vibrant transformation, fueled by rising demand for processed foods, evolving consumer preferences, and stricter food regulations. According to a recent report published by MarketsandMarkets, the market is projected to grow from USD 4.6 billion in 2023 to USD 6.0 billion by 2028, at a CAGR of 5.4%.
Why Food Colors Matter in Today’s Market
Food colors are no longer just about aesthetics—they play a crucial role in consumer choice. Processing techniques such as thermal and non-thermal treatments can alter the natural appearance of food. To restore visual appeal and ensure consistency, food manufacturers increasingly rely on food colors.
The rise of social media platforms like Instagram and YouTube has made presentation more important than ever. Studies show that 64% of consumers consider appearance a top factor when buying food. Bright, attractive products not only draw consumer attention but also appeal strongly to children, making colors a key tool in brand differentiation.
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Natural Food Colors Take the Lead
Among different types of food colors, the natural segment is projected to be the largest and fastest-growing by 2028. Consumers are steadily shifting toward clean-label, eco-friendly products, which has fueled the adoption of natural colorants extracted from fruits, vegetables, and plants.
Popular natural colorants include:
- Carmine
- Anthocyanins
- Caramel
- Annatto
- Carotenoids
- Chlorophyll
- Spirulina
Meanwhile, the use …