Snitch, a growing fashion label, has partnered with ClickPost, an Indian logistics intelligence platform, to improve delivery efficiency and overall customer post-purchase experience. The partnership is an important milestone for Snitch, which is targeting optimizing logistics, reducing the Order to Delivery (OTD) time, and raising its customer satisfaction levels in a very competitive e-commerce environment.
The Rise of Startup Snitch
Snitch has made a name for itself in the Indian fashion market incredibly quickly as a brand known for its edgy streetwear collection, great pricing, and social-media-savvy branding. By targeting big Gen-Z and millennial customers in the price range of INR 699 – INR 1990, it has gained a cult-like status among bored fashion-forward youths seeking streetwear-style fit-outs, all without breaking the bank.
However, Snitch’s explosive growth and pan-India marketplace footprint came with the challenge of managing and keeping track of timely deliveries, sorting out reverse logistics, and tracking orders. This is a common occurrence for all growing D2C (direct-to-consumer) brands, especially if it affects the post-purchase experience—the period where loyalty can be built or lost. Snitch has entered into a partnership with ClickPost, a logistics intelligence firm with more than 300 carriers and e-commerce businesses under its belt for optimization in their shipping and fulfillment processes.
Why ClickPost
ClickPost is a technology-enabled logistics intelligence platform, based in Gurugram, delivering multi-carrier shipping, shipment tracking, delivery analytics and returns management via API based integrations. The larger e-commerce platforms like Nykaa, Meesho, Mamaearth and boAt are deploying ClickPost-enabled deliveries, as ClickPost has a robust logistics infrastructure and shops for intelligent insights backed by AI. For a startup like Snitch, ClickPost provides:
- Unified Carrier Integration: With the ability to switch across multiple courier partners seamlessly based on price, delivery speed, and serviceability.
- Smart Order Allocation: Automatically choosing the most optimal delivery partner based on past performance and customer location.
- Real-Time Shipment Tracking: Empowering customers to get up-to-date information on their orders, reducing WISMO (“Where Is My Order”) queries.
- NDR Management (Non-Delivery Report): Automating responses to failures in delivery triggers, such as customer not available or the incorrect address.
- RTO Reduction (Return to Origin): Helping reduce the rate of returns and cancellations with predictive analytics and pre-delivery confirmations.
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Strategic Partnership Goals
Within the next 12 months, Snitch hopes to achieve the following objectives with the support of ClickPost:
- Reduce Average Delivery Time: Using real time carrier data and prediction-based routing the ambition is to reduce average delivery time by at least 20%.
- Increase Post-Purchase Experience: Customer’s receiving a branded tracking page, proactive delivery notice, and intuitive return processing will translate into a higher net satisfaction and increase trust.
- Optimize Last-mile Delivery Costs: Optimize multi-carrier logic to minimize delivery costs by choosing the most optimal partner dynamically for every order.
- Mitigate RTO Rates: Leveraging ClickPost’s smart NDR management and address validation tools, Snitch aims to decrease Return-to-Origin rates by 30%, which has a direct influence on margins.
- Scalability during Festive & Sale Seasons: With demand peaking in sales and festivals, the technology backend driven by ClickPost means that Snitch can scale operations without delivery setbacks.
What It Means for Customers
For the consumer, this alliance translates into quicker and more assured delivery of their preferred Snitch merchandise. The dreaded worry of “where is my parcel?” will now give way to online tracking and precise delivery notifications. Even if there is some delay or a misattempted delivery, the new system will facilitate an expedited solution or notification. Also, additional advanced seamless returns and exchanges will provide an added convenience factor, driving repeat purchases and decreasing the hesitation effect on first-time purchasers.
The Big Picture: Technology in Fashion Logistics
The fashion apparel category is famously complicated when it comes to logistics because of the returns rate, size-specific stock, and style-season rhythm. Having a logistics intelligence platform as a partner, such as ClickPost, is part of a larger trend wherein tech-enabled fulfillment is no longer nice to have but need to have for D2C brands. As consumers’ online shopping expectations continue to rise, delivery is more than just an operational undertaking but a strategic driving force. Savvy logistics collaborations such as this are key to satisfying the future customer.
Final Thoughts
Snitch’s move to partner with ClickPost marks an evolution in its operations, beyond design and marketing, to creating a robust, scalable backend. It’s a traditional tale of a contemporary brand leveraging tech not only to be cool, but to deliver. With this collaboration, Snitch is clearly on its way to becoming not only a fashion statement, but a customer experience champion in India’s thriving D2C market
Written by Adithya Menon
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