SEATTLE, June 11, 2025 (GLOBE NEWSWIRE) — Custom Cones USA, the cannabis industry’s premier partner for pre-roll production, has released its inaugural Top 100 Pre-Roll Brands report. Developed in partnership with cannabis data firm Headset, the report offers a first-ever national ranking of the industry’s pre-roll category. The report is based on sales data from 13 state markets and shows a $3.1 billion pre-roll market in 2024, with more than 316 million units sold and California-based Jeeter leading the pack with a commanding 8% market share.
Jeeter alone brought in $245 million in sales last year, more than double the revenue of its closest competitor, with consumers consistently choosing the brand’s premium infused pre-rolls —averaging $24.62 per unit—over lower-priced options.
“Jeeter’s success story represents the evolution of pre-rolls from commodity products to premium experiences,” said Harrison Bard, CEO of Custom Cones USA. “Their $245 million revenue—more than double their closest competitor—shows how innovation in infused products can create market leadership as their demand continues to grow.”
The Top 10 brands account for 21.5% of …