Crypto payments are gaining traction but face significant barriers to mainstream adoption in the travel industry due to consumer discomfort with wallet-based transactions, according to Mathias Lundoe Nielsen, founder and CEO of EnTravel.
In an interview with Benzinga, Nielsen emphasized that mainstream consumers find crypto wallets inconvenient, predicting that crypto-linked cards and stablecoin-based agent transactions will drive future adoption.
“It’s difficult for lot of the normal mainstream consumers to work with wallets, non-custodial or custodial, it doesn’t matter.
It’s not comfortable, it’s not fast, it’s not easy, it’s not convenient,” he said.
Nielsen highlighted the rise of crypto cards, such as those offered by BitGet, EtherFi, and Bybit, which provide cashback and ease of use, making them a more appealing option for travelers.
“These master cards connected to crypto holdings… This is a big trend because the cards are giving cash back and people are okay using their crypto when they pay with the card,” …