Tampa, Fla., Aug. 21, 2025 (GLOBE NEWSWIRE) — Consumer confidence has become one of the main factors impacting quick-service restaurant (QSR) traffic, marking a significant shift in how and why consumers choose to dine out, according to restaurant technology leader Revenue Management Solutions (RMS).
In a comprehensive analysis of the past 15 years’ lowest-performing traffic periods, RMS examined 10 key macroeconomic indicators to determine what truly drives guest visits in the fast-food sector. The results reveal a marked transformation in consumer decision-making patterns.
From Gas Prices to Confidence: A Paradigm Shift
Historically, gas prices and unemployment were highly correlated with decreasing traffic. However, in 2025, economic factors remain stable, yet guests report fewer restaurant visits, and QSR traffic is on the decline.
The difference? Consumer confidence – which has dropped 14 index points since 2023.
“Right now, confidence is king,” said RMS CEO John Oakes. “While traditional economic factors such as inflation, wages …