- 68% of cardholders would select a bank card program over another if it offered a metal payment card
- 66% of ultra-high-net-worth respondents would use metal payment cards more than other cards in their wallet
- 69% of successful young individuals would stay with a bank offering a metal payment card
- 73% of cardholders would pay extra for a metal payment card
- Banks issuing a metal card are seen as innovative 74%, environmentally conscious 70%, prestigious 67%, secure 64% and cool 68%.
SOMERSET, N.J., April 17, 2025 (GLOBE NEWSWIRE) — CompoSecure, Inc. (“CompoSecure”) (NASDAQ:CMPO), a leader in metal payment cards, security, and authentication solutions, today released a new report based on an independent global survey the company commissioned from Capuchin Behavioural Science. The survey found metal payment cards drive growth for financial institutions, especially among wealthy and younger consumers.
The global survey found metal payment cards are one of the best tools for financial institutions to attract new customers, unlock higher card spending, enhance customer retention, bolster brand loyalty, and improve brand engagement. The survey showed that 68% of respondents would select a bank card program over another if it offered a metal payment card and if all rewards and benefits were equal. This number jumps to 87% for ultra-high-net-worth individuals (UHNW) and 77% for those between 18-25. This response is highest in India 90%, Turkey 86%, Indonesia 84%, Mexico 81%, and Brazil 80%.
Highlights of the global survey include:
- The Value of Metal – Premium metal cards are attractive to consumers. A whopping 73% of global respondents would pay extra for a metal payment …