SYNOPSIS:
Stove Kraft plans to expand to 500 exclusive stores by April 2027, supported by 15 percent projected annual growth and continued investments in manufacturing capacity.

During Thursday’s trading session, shares of India’s leading kitchen and home appliances company and the force behind popular brands such as Pigeon, Gilma & Black + Decker, surged nearly 3 percent on BSE, after the company announced its retail expansion plans, targeting 500 exclusive stores by 2027 to drive accelerated growth.

At 11:35 a.m., shares of Stove Kraft Limited were trading in green at Rs. 721.65 on BSE, up by around 2.2 percent, compared to its previous closing price of Rs. 705.85, with a market cap of Rs. 2,388.7 crores.

The stock has delivered negative returns of around 18 percent in one year, but has gained by over 1 percent in the last one month. Additionally, the stock is currently trading at a discount of over 26 percent from its 52-week high of Rs. 976.75.

What’s the News

According to the latest filings with the stock exchanges, Stove Kraft Limited has announced plans to expand its retail footprint to 500 exclusive stores by April 2027. The company recently achieved a key milestone with the launch of its 300th standalone exclusive outlet for its flagship brand, Pigeon, underscoring steady progress in its retail strategy and strengthening its connection with households across India.

Stove Kraft’s retail expansion strategy has been structured to cater to the diverse needs of consumers across metro cities and smaller towns. With a strong presence already established in Tier 1, Tier 2, and Tier 3 markets, the company is now intensifying its focus on North, Central and West India, particularly in states such as Uttar Pradesh, Maharashtra, Madhya Pradesh, and Bihar. The expansion aims to enhance product accessibility and reinforce brand visibility across key growth regions.

To accelerate this retail growth, the company is actively inviting franchise partners to join its expanding network of exclusive stores. Its franchise model follows a rent-sharing arrangement, designed to lower entry barriers and ensure mutual profitability. Franchise partners receive comprehensive operational support, including site identification, marketing, staff training, legal documentation, and ongoing management assistance – a framework that supports both Stove Kraft’s expansion goals and entrepreneurial growth at the local level.

Stove Kraft continues to back its retail expansion with strong financial performance. In Q1 FY25, the company reported 8.2 percent revenue growth to Rs. 340 crore and is targeting an average 15 percent YoY growth over the next 3 years. Ongoing investments in manufacturing capacity enhancement are also underway, ensuring the company remains well-positioned to meet rising domestic and international demand for its products.

Financials & More

Stove Kraft reported a marginal growth in its revenue from operations, showing a year-on-year increase of over 8 percent from Rs. 314 crores in Q1 FY25 to Rs. 340 crores in Q1 FY26.

Similarly, its net profit increased during the same period from Rs. 8 crores to Rs. 10 crores, representing a rise of nearly 25 percent YoY.  Further, the company is scheduled to announce its Q2 FY26 financial results on 3rd November 2025. As of September 2025 shareholding pattern, ace investor Ashish Kacholia holds a 1.74 percent stake in the company.

Stove Kraft Limited is a key player in the Indian home and kitchen appliance sector, particularly recognised for its pressure cookers and holding a leading market share in free-standing hobs, cooktops, and non-stick cookware.

The company manufactures and sells kitchen and home solutions under three primary brands: Pigeon, Gilma, and BLACK+DECKER. These brands offer a comprehensive range of kitchen and home products, targeting the value, semi-premium, and premium market segments. Furthermore, it has formed Original Equipment Manufacturer (OEM) partnerships in the USA and Mexico.

Written by Shivani Singh

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