Delray Beach, FL, Aug. 25, 2025 (GLOBE NEWSWIRE) — The global all-terrain vehicle market size is projected to grow from USD 2.9 billion in 2024 to USD 3.3 billion by 2030 at a CAGR of 2.3%, as per the recent study by MarketsandMarkets™. The all-terrain vehicle (ATV) market is expected to grow due to increased demand across various applications such as agriculture, military and defense, and recreation. Moreover, increased recreation and outdoor activities like utility, sports, and racing events have fueled the demand for ATVs with advanced features. The ATV market is growing with artificial intelligence and smart connected features, which has raised the market for electric ATVs with more safety features and attracted new customers. Hence, these factors contribute to the market’s growth.
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Utility type ATVs hold the largest market
The utility segment holds the largest market share in ATVs. Some of their uses include carrying tools and machines, plowing fields, and moving goods through difficult places. Furthermore, many developed countries have started increasing their military budgets, where some is spent on modernizing the ATVs & procuring new ATVs to conduct any military operator. For example, in May 2024. The Indian Army had purchased 250 units of MRZR-D4 ATVs from Polaris Inc, for strengthening the military sector. Also, European countries are using this ATVs for the farming sector and military sector which has boosted the market. For instance, Polaris Inc. routinely provides the German military with specially designed MV850 all-terrain vehicles to improve operational excellence in the field.
The ATV manufacturers are focused on their R&D to develop new UTV vehicles with various engine capacity options for the customers. For instance, the 2024 XPEDITION XP ADV Series SxS UTV model with a 1000 cc engine capacity was introduced by Polaris Inc. (US). This vehicle was introduced in the new category of “Adventure SxSs.” Whereas in April 2023 Artic Cat had unveiled their Prowler Pro Dual-Purpose Utility Vehicle which was specifically designed for outdoor work and recreational activity. It was equipped with an engine capacity of 812 cc engine with EFI and CVT transmission. Hence many OEMs are offering the utility ATVs with engine capacity >800 cc to carry out the task which needs extra load carrying capacity and can travel through rough terrain. Also, the growing demand in agriculture and military sector is driving the market for utility type ATVs which will drive the market in future.
≥Two-seater ATVs are estimated to be the fastest growing ATVs
The industry ≥two-seater ATVs have higher demand as they are becoming popular for recreational purposes, family trips, and group expeditions. The ATVs with extra seating capacity are often known as Side-by-Side vehicles or UTV vehicles; according to a primary source, the ATVs which are manufactured in the US are offered in a range of USD 16,000 – 18,000 for 400 – 800 cc engines, whereas the side-by-side vehicles are priced starting from USD 20,000 which only cost 2,000 – 4,000 extra for multi-seater ride. Hence, there is a shift in consumer buying behaviors towards ≥two-seater UTVs, which makes it ideal for families & friends for outdoor …