SAN MATEO, Calif., Aug. 13, 2025 (GLOBE NEWSWIRE) — BrightEdge, the global leader in AI-driven organic search, content, and digital marketing automation, today released new research showing that AI agents — computers doing work on behalf of a person — are not a future concept. They are already here and rivaling Google in scale. In July alone, agent activity doubled, and AI agents are carving a new lane of traffic that is the equivalent of a third of all organic search traffic coming to brands. BrightEdge data reveals agents are rapidly reshaping the web, crawling and indexing websites across major industries at unprecedented levels, and redefining how businesses must think about search visibility in the AI era.
“AI agents are not coming, they’re here, actively shaping user experiences,” said Jim Yu, Founder and CEO of BrightEdge. “We’re seeing a major shift in how content gets discovered and delivered, as new types of AI agents engage with websites and surface information in real-time conversations. This marks a move from AI assistants to truly agentic systems, an evolution that demands new strategies. Brands that understand this, adapt early and optimize for agent visibility will gain a clear competitive edge.”
Agentic Systems Go Mainstream
On July 17, 2025, OpenAI launched ChatGPT Agent, marking a major leap forward as ChatGPT evolved from a conversational assistant to an autonomous agent. This shift signals the next phase of AI: not just generating answers but doing the work for them. With …