Arcade-style sports games are proving more effective than traditional sports simulations at retaining users in the Web3 space, according to Tom Mizzone, CEO of Sweet.
Speaking about engagement trends, Mizzone said the short, repeatable gameplay loops of arcade titles make them particularly suited for blockchain-based ecosystems where daily activity compounds user involvement.
“In Web3 specifically, the quick-win nature of arcade gameplay keeps players coming back daily to earn and use rewards, which compounds engagement over time,” Mizzone told Benzinga in an interview.
He added that sports-themed mini-games offer a “lower barrier to entry, faster gameplay loops, and shorter session times,” often resulting in higher frequency of play and stronger short-term retention than full-length sports simulations.
Mizzone pointed to internal data showing a sharp increase in participation.
“We’re already seeing it with in-app purchases up 650% in the last 30 days, 15% …