Delray Beach, FL, Aug. 04, 2025 (GLOBE NEWSWIRE) — The global oral care market, valued at US$34.97 billion in 2024 stood at US$37.21 billion in 2025 and is projected to advance at a resilient CAGR of 6.4% from 2025 to 2030, culminating in a forecasted valuation of US$53.29 billion by the end of the period. This momentum is powered by increasing awareness of oral hygiene, unmet dental care needs, and strong innovation in consumer oral health products.
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Why is the Oral Care Market Growing So Rapidly?
Rising Prevalence of Dental Disorders: Untreated caries and periodontal diseases are driving demand for preventive care products.
Awareness & Education: Campaigns led by health professionals and institutions are educating the public on the importance of daily oral care routines.
Product Innovation: AI-integrated toothbrushes, functional toothpastes (whitening, anti-cavity, sensitivity relief), and sustainable packaging are enhancing consumer appeal.
Growing Demand for At-Home Care: Self-care routines and home-based oral hygiene regimens are becoming more sophisticated and widely adopted.
Market Highlights:
Which Segment Leads the Oral Care Market by Product?
Toothpaste is the largest and fastest-growing product segment, driven by:
- Daily usage across demographics
- Innovations like teeth whitening and anti-sensitivity formulas
- Accessible price points and availability
What Application Dominates the Market?
Homecare leads in application share, with consumers preferring:
- Toothpaste, mouthwash, toothbrushes, floss—all readily available
- Preventive care habits developed post-pandemic
- Specialized products for sensitivity, breath freshness, and cavity protection
Which Distribution Channel Holds the Largest Share?
Consumer stores (retail outlets) continue to dominate due to: