[Latest] Global Retail Media Networks Market Size/Share Worth USD 7.3 Billion by 2034 at a 20% CAGR: Custom Market Insights (Analysis, Outlook, Leaders, Report, Trends, Forecast, Segmentation, Growth Rate, Value, SWOT Analysis)

Austin, TX, USA, Aug. 04, 2025 (GLOBE NEWSWIRE) — Custom Market Insights has published a new research report titled “Retail Media Networks Market Size, Trends and Insights By Type (In-Store, Online), By Advertising Format (Display Ads, Video Ads, Sponsored Products), By Retailer Type (Big-Box Retailers, E-commerce Platforms, Grocery Chains, Specialty Retailers), By Sales Channel (Direct Sales, Distributors) and By Region – Global Industry Overview, Statistical Data, Competitive Analysis, Share, Outlook, and Forecast 2024–2033“ in its research database.

“According to the latest research study, the demand of the global Retail Media Networks Market size & share was valued at approximately USD 4.1 Billion in 2024 and is expected to reach USD 4.4 Billion in 2025 and is expected to reach a value of around USD 7.3 Billion by 2034, at a compound annual growth rate (CAGR) of about 20% during the forecast period 2025 to 2034.”

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Retail Media Networks Market Growth Factors

• Retailer-Brand Collaboration: Collaboration between retailers and brands is a fundamental dynamic in the RMN market. Retailers leverage their customer data and insights to offer brands highly targeted advertising opportunities within their digital properties.

• Personalization and Customer Insights: RMN providers use customer data and insights to deliver personalized and relevant advertisements. This dynamic enhances the shopping experience and helps brands reach their target audiences effectively.

• Omnichannel Advertising: The RMN market is characterized by omnichannel advertising strategies. Retailers offer brands opportunities to engage with consumers across various touchpoints, from websites and mobile apps to in-store displays and loyalty programs.

• E-commerce Growth: The rapid growth of e-commerce has led to increased opportunities for RMN providers. Retailers are investing in digital advertising to drive online sales and create synergies between their physical and online retail channels.

• Data-Driven Advertising: RMN providers leverage customer data for data-driven advertising. This approach enhances the relevance of advertisements, making them more effective for brands and more engaging for consumers.

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• Attribution Modeling: Retail media networks invest in advanced attribution modeling to measure the impact of advertising on sales and customer acquisition. This measurement dynamic provides valuable insights for optimizing advertising strategies.

• Ad Formats and Innovation: The RMN market is marked by constant innovation in ad formats. Advertisers are experimenting with interactive and immersive ad experiences, aligning with changing consumer preferences.

• Retailer-Customer Engagement: Retailers use RMN to enhance engagement with their customers, driving loyalty and repeat purchases. The integration of loyalty programs and rewards within retail media networks is a significant dynamic.

• Technology Advancements: Advancements in ad-serving technology, data analytics, and targeting capabilities are enhancing the effectiveness of retail media networks.

• Cross-Selling and Upselling: Retailers use RMN to cross-sell and upsell products and services, increasing average order values and maximizing revenue.

• Brand Safety and Transparency: Retail media networks prioritize brand safety and transparency in their advertising environments, ensuring that ads are displayed in trusted and secure spaces.

• Global Expansion: RMN providers are increasingly expanding their services globally, entering new markets and capturing a broader customer base. This expansion dynamic drives international growth.

• Partnerships with Financial Institutions: Collaborations with financial institutions enable RMN providers to offer diverse financial services, expanding their offerings beyond traditional advertising.

Report Scope

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