Delray Beach, FL, July 24, 2025 (GLOBE NEWSWIRE) — According to MarketsandMarkets™, the Marketing Automation Market is projected to grow from USD 47.02 billion in 2025 to USD 81.01 billion by 2030, at a CAGR of 11.5% during the forecast period.
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Marketing Automation Market Dynamics:
Drivers
- Transforming Customer Engagement Using AI-powered Marketing Automation
- Need for Personalized Marketing to Maximize Returns by Reaching Target Audience
- Transforming Customer Experience with Omnichannel Automation Platforms
Restraints
- AI-marketing Talent Gap Restricting Scalable Automation Deployment Across Enterprises
Opportunities
- Accelerating real-time hyper-personalization with generative AI
List of Top Companies in Marketing Automation Market
- HubSpot (US)
- Adobe (US)
- Oracle (US)
- Salesforce (US)
- Microsoft (US)
- SAP (Germany)
- Thryv (US)
- SAS Institute (US)
- Klaviyo (US)
- Intuit (US)
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Marketing automation is revolutionizing customer engagement through AI-driven solutions that enable businesses to deliver personalized marketing on a scale, effectively targeting the right audience and maximizing returns. These innovations enhance customer experience using omnichannel automation platforms, ensuring cohesive and consistent interactions across various channels and touchpoints, boosting customer satisfaction, retention, and long-term brand loyalty.
A significant advancement in marketing automation is the integration of advanced artificial intelligence, particularly generative and agentic AI, enabling marketers to enhance personalization, automate complex multi-channel workflows, and improve predictive capabilities. Generative AI accelerates content creation and customer engagement, allowing for rapid production of personalized assets and dynamic campaigns. Additionally, AI-powered personalization and predictive analytics are widely adopted, enabling real-time content adjustments and smarter decision-making for campaign management. These innovations reflect a broader industry shift toward outcome-driven marketing, prioritizing adaptability, efficiency, and measurable results.
Analytics and reporting software is the fastest-growing segment in marketing automation due to its critical role in providing actionable insights and measuring campaign effectiveness. As businesses handle …