Ottawa, ON, June 19, 2025 (GLOBE NEWSWIRE) — A new independent study from GlobeScan reveals that Fairtrade is making steady gains in Canadian consumer awareness, trust, and purchasing loyalty, reinforcing its position as one of the most credible and influential ethical labels in the country.
The 2025 GlobeScan Consumer Insights report, released today, tracks Canadian attitudes toward ethical consumption and the Fairtrade Mark. The study shows that awareness of the Fairtrade Mark has grown by 14 percentage points since 2019, rising to 50% in 2025, making it the fastest-growing ethical label in terms of consumer recognition in the Canadian market. Trust in the Mark remains exceptionally strong, with 8 in 10 of those …