McDonald’s India (North & East) announced on Monday that the company has onboarded Bollywood actor Ranveer Singh as its new brand ambassador. As part of this partnership, the brand has also launched the ‘The Ranveer Singh Meal’— a limited time offering curated from the actor’s personal McDonald’s favourites inspired by its global famous orders platform.
With his favourite McDonald’s order on the menu, Ranveer Singh joins a global league of icons like BTS and Travis Scott, who have McDonald’s meals named after them.
“Ranveer embodies what McDonald’s stands for- vibrant and joyful. This collaboration is rooted in fan truth and the deep emotional bond people share with McDonald’s, reflecting real moments of joy and nostalgia, told through the lens of a genuine McDonald’s fan,” Anant Agarwal, Vice-Chairperson, CPRL (McDonald’s India- North & East) commented on the association.
“We’re thrilled to welcome him to the McDonald’s family and to launch ‘The Ranveer Singh Meal’- a true celebration of fandom and flavour that resonates with fans of all ages, from youth and millennials to families,” he said.
Speaking about the partnership, Ranveer Singh said, “I’m thrilled to join the McDonald’s India (North & East) family as their brand ambassador! McDonald’s has always been my favourite, just like it is for so many of us! I’m super excited to now have my very own meal with them, which I can share with my audience. It’s full of flavour and full of fun – just how I like it! It’s special to have a McDonald’s meal named after myself; I can’t wait for my fans to try it.”
All About The Ranveer Singh Meal
McDonald’s is launching the Ranveer Singh Meal from June 13, available exclusively in North and East India. The limited-time combo includes a McVeggie (Xplode) or McChicken (Xplode) burger, Golden Pop Fries, and the new Bobaaa Blast drink.
Prices start at Rs 249* for the veg and Rs 269* for the non-veg option (vary by location). Inspired by Ranveer’s bold persona, the burgers feature a spicy-creamy Xplode sauce and crispy onions.
The bite-sized Golden Pops offer the perfect crunch, while the Bobaaa drink adds a fun twist with boba pearls. Available via McDonald’s outlets, app, Swiggy, Zomato, takeaway, and drive-thru.
. Read more on Business by NDTV Profit.