Verizon Business data reveals SMBs expanding tech skills and leveraging AI for everything from social media strategies to workplace hiring
What you need to know:
- Nearly half (47%) of SMBs updated their cybersecurity solutions to further protect their business. More than a third (38%) are actively using AI across multiple business functions, such as data analysis, marketing and customer service.
- Over 56% of SMBs believe AI can help address issues with employee management and overall employee headcount.
- 3 in 4 (76%) of SMBs agree that social media positively impacts their business performance.
- But more than half (54%) of SMBs struggle to keep online content fresh and stay up to date with social media trends.
NEW YORK, May 20, 2025 (GLOBE NEWSWIRE) — Verizon Business today announced the findings of its sixth annual State of Small Business Survey, conducted by Morning Consult. The report shows small and medium-sized businesses (SMBs) are aggressively adopting technology to drive market growth and operational efficiency. The surge is fueled by increasingly accessible artificial intelligence (AI) and content creation tools, empowering SMBs to expand their marketing and sales capabilities and reach new markets.
Social media is a critical driver, with 58% of SMBs now on TikTok, while 38% are actively integrating AI into their operations. This isn’t just a trend; it’s a fundamental transformation of how SMBs compete and thrive in the modern digital economy.
“Small business owners are entering a new chapter of digital business with the rise of AI,” said Aparna Khurjekar, Chief Revenue Officer, Business Markets and SaaS, Verizon …