New York, May 06, 2025 (GLOBE NEWSWIRE) — A strong majority (55%) of U.S. consumers are ‘very concerned’ about tariffs, stating that price increases are already impacting their budgets, according to new survey results released today by Optimove Insights, the research arm of Optimove, the leader in Positionless Marketing.
The survey, conducted in April 2025 among 320 U.S. consumers aged 18–65 with household incomes of $75,000 or more, reveals that tariffs, alongside inflation, are reshaping consumer behavior at a critical time for brands heading into the summer shopping season.
Key Findings
- 82% of respondents expressed concern about inflation, with nearly half (47%) significantly changing their spending habits.
- Everyday essentials like groceries and gas are the top spending worry for 31% of consumers.
- Tariffs are tied with lifestyle costs, such as dining out and entertainment, as the second-highest spending concern (19%).
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