Microsoft Corp (NASDAQ:MSFT) announced on Thursday it will raise Xbox console prices globally, with U.S. models increasing by up to 27% as the gaming industry grapples with new tariff pressures. The move follows similar price hikes from Sony Corp. (NYSE:SONY) and production delays from Nintendo Co. (OTC:NTDOY).
What Happened: The tech giant’s entry-level Xbox Series S will jump from $299.99 to $379.99 in the U.S., while the premium Series X Galaxy Black model will now retail for $729.99, up from $599.99 – representing increases of 27% and 22% respectively. Microsoft will also boost prices for new games from its studios to $79.99, up from $69.99.
“We understand that these changes are …