Amazon.com Inc (NASDAQ:AMZN) shares are pushing to new highs on Wednesday as investors position ahead of the company’s first‑quarter earnings report.

UBS Call Adds Fuel To The Rally

UBS reaffirmed its bullish stance on Amazon with a price target of $304, arguing that the arrival of OpenAI’s most advanced models on Bedrock represents one of the most important developments for AWS in recent quarters, Investing.com reported.

The firm framed the integration as a natural extension of Amazon’s earlier investment and partnership with OpenAI, and as a sign that AWS is positioning itself to capture a broader share of enterprise AI workloads.

OpenAI Access Expands AWS’s AI Reach

Amazon has been rolling out new tools designed to make AI adoption more practical for a wider range of businesses, not just software companies. UBS noted that this …

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