Cigarette sales take a hit after tax hike: Time to hit ‘sell’ button on ITC, Godfrey Phillips stocks? by Live mint | April 13, 2026 1:10 pm | Indian Stocks, Market, News Since the tax hike announcement made at the beginning of the year, cigarette stocks have declined between 10-17%. Industry leader ITC has emerged as the top loser as the Nifty 50 stock is down 17.55% at the ₹300 levels currently.