Asian-Paints’ 6-8% Price Hike: Brokerages Are Split On Demand Outlook — Should You Buy, Hold, Or Sell? by NDTV Profits | March 24, 2026 8:40 am | Latest Posts, Market, Trending News While Macquarie sees the price hike as a continuation of industry pricing discipline that should support margins, Morgan Stanley remains cautious, highlighting weak demand and rising competition as key risks.