Jeff Bezos advocates taking asymmetric bets where limited downside meets massive upside. This philosophy shaped Amazon ventures like AWS, encouraging calculated risk-taking, experimentation and resilience. The approach underlines innovation, long-term investing and bold decision-making in uncertain environments.
Market quote of the day by Jeff Bezos | “Given a ten percent chance of a 100 times payoff, you should take that bet every time.”
by ET Markets | February 24, 2026 7:07 pm | Indian Stocks, Market, News