Synopsis:- Shares gained after the telecom major partnered with Zscaler to launch an AI & Cyber Threat Research Center in India. Its AI systems have flagged 71 billion spam calls and 2.9 billion SMS, while over 45,000 rural sites were rolled out using data-driven planning.

The shares of the leading global communications solutions provider jumped in today’s trading session after the company launched its AI & Cyber threat research center to advance cyber resilience and trusted AI adoption.

With a market capitalization of Rs 11,37,170.86 crore, the shares of Bharti Airtel Ltd were trading at Rs 1,994.30 per share, increasing around 0.84 percent as compared to the previous closing price of Rs 1,977.70 apiece.

AI Adoption

Shares of Bharti Airtel Ltd moved higher after it partnered with Zscaler Inc to launch the AI & Cyber Threat Research Center in India. The initiative aims to strengthen national cyber resilience and promote trusted AI adoption, especially across critical sectors like telecom, banking, energy, and public digital infrastructure.

Moreover, the move comes at a time when India is witnessing rapid digital transformation and rising cyber risks. Zscaler’s ThreatLabz has observed millions of infiltration attempts, including nation-state campaigns and zero-day exploits targeting Indian entities. Therefore, the new center will focus on real-time threat intelligence, AI-driven defenses, and adoption of Zero Trust security frameworks.

Additionally, the partnership combines Zscaler’s global threat intelligence with Airtel’s deep network and IoT visibility. The center will work closely with government bodies and private players to prevent cyberattacks and build cybersecurity talent. Over time, more organizations are expected to join, strengthening public-private collaboration and enhancing India’s digital security ecosystem.

Management comments

“At Airtel, our commitment has been to safeguard our customers and the nation’s digital fabric. This partnership with Zscaler marks a significant extension of this commitment that will combine the power of our AI capabilities and deep scale for cybersecurity research to protect the country’s expanding digital ecosystem,” said Gopal Vittal, Executive ViceChairman, Bharti Airtel. “We will focus on addressing challenges unique to our market to build a safer, more resilient digital India where every citizen and enterprise can connect and thrive with confidence. Our research-backed preventive mechanism will also encourage peaceful and secure engagements on digital platforms.” 

In a recent concall, Management highlighted a clear shift toward embedding AI at the core of operations, moving from experimentation to large-scale deployment. The focus spans four key areas: driving revenue through precision targeting, enhancing product differentiation, improving operational efficiency, and elevating customer experience with proactive fault detection and self-healing systems. Notably, its AI-powered anti-spam system has identified 71 billion spam calls and 2.9 billion spam SMS.

Moreover, AI is being actively used to optimize network efficiency and control costs. Automated cell wake-and-sleep cycles based on traffic patterns are improving power utilization, while data science-driven planning enabled the cost-effective rollout of over 45,000 rural sites. Around 70% of customer calls are now handled by voice bots, and site running costs have declined by over 6% in four years.

Recently, the company reported a 20% increase in revenue from  Rs 45,129 crore in Q3FY25 to  Rs 53,982 crore in Q3FY26. However, net profit declined 47% from  Rs 16,135 crore to Rs 8,503 crore, primarily due to the absence of exceptional gains recorded in the previous corresponding quarter.

Bharti Airtel is one of the major telecommunications companies in India. The company offers a wide range of services related to telephony, broadband, digital television, and telephony services for businesses. It enjoys a significant presence in India and a few other nations.

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