Coinbase Global (NASDAQ:COIN) recently rolled out its prediction markets in all 50 U.S. states, partnering with Kalshi to offer markets on cryptocurrency prices, politics, sports and more.
The head of Coinbase’s prediction markets shares the reasons why this was a key move for the cryptocurrency platform company.
• Coinbase Global stock is building positive momentum. What’s pushing COIN stock higher?
Why Prediction Markets for Coinbase
Adding prediction markets for Coinbase customers is part of the company’s push to reach more customers and offer more tools for existing and new customers.
“We’re not only a leader in the crypto space, but the strategy of the business now is really to become the everything exchange,” Coinbase Head of Prediction Markets Toni Gemayel told Benzinga.
Gemayel highlighted that Coinbase announced new support coming for items like equities, commodities and prediction markets towards the end of 2025.
“The reason why [prediction markets] fits particularly well with crypto is you know you’re seeing the price of Bitcoin right …